Equitas Bank

Case Studies: Mobile / Internet Banking |  Assisted Banking

Roles: UX Designer

Service Based - Equitas Small Finance Bank is a New Age Bank that offers a new way to bank to youth, families, and business people across India. As a microfinance organization, we quietly enabled livelihoods and enhanced lives.

My onboarding approach starts with a workshop where I am able to better understand the stakeholders' demands and thought processes. After onboarding, I conducted several user interviews to learn about their impressions of the live and post-new design screen experiences. The user interview included clients of all ages who had been exposed to new kinds of ideas. My journey began as a UX/UI Designer in several digital designs for Retail (MB/IB), Tab Banking, and Corporate (IB).

My learning experience it's my first project in the banking sector, and I've started from scratch while modifying the company's current digital designs. I thereby gained new insight into the thought processes of many users and stakeholders.

The Challanges achieving a time limit that is strict. Adapting to a changing technology environment balancing the thoughts and activities, being pertinent, and having a broad perspective.

Tools: Balsamiq, Figma